As Michigan prepares for its new cannabis regulations to go into effect on January 1st of the new year, the Wolverine State is the next stop in Wana Brands’ global expansion plans. Already the United States’ #1 ranked edible brand according to BDS Analytics, Wana Brands’ partnership with High Life Farms will bring the popular edible maker’s consistent and reliable gummies first to the state’s medical marijuana program and eventually to adult-use consumers as well.
Wana and High Life Belong Together
“We chose to license Wana products to High Life Farms because they are proven operators with a very strong team and a great facility. We know from their experience and portfolio of other high-quality cannabis products, this is the team that will be effective in distributing Wana products throughout the state of Michigan,” noted Wana Founder & CEO Nancy Whiteman. “Michigan has nearly double the population of Colorado and already has established a solid medical marijuana patient base. If you add in the state’s reasonable regulatory framework and tax structuring, Michigan becomes an important Midwest position for any cannabis company aiming for national coverage.”
Scheduled for availability in Michigan’s medical dispensaries beginning January 2019, Wana Brands has built a loyal following thanks to their consistent, precision-dosed products. It doesn’t hurt that all Wana products are naturally flavored, vegan and gluten-free.
“We knew Wana Brands was well aligned with High Life Farms’ desire to deliver a premium product and we’re looking forward to adding the brand to our offerings,” said Jason Pasko, COO, High Life Farms. “High Life Farms understands the importance of delivering medical marijuana patients quality and consistency they can count on. We test our products to ensure the safety of our patients.”
Michigan’s Marijuana Market
Nearly 300,000 residents already have a medical marijuana card, making Michigan home to the second largest medical marijuana patient population in the United States. The state’s medical marijuana program currently allows for conditions including cancer, ALS, Crohn’s Disease, epilepsy, glaucoma, HIV/AIDS, seizures, multiple sclerosis, and Parkinson’s disease.
As if that wasn’t a big enough market to play in, with a population of 9.9 million, Michigan was the first and also the largest Midwest state to legalize adult-use cannabis. As Michigan’s highly anticipated $1.7 billion dollar recreational market comes online by 2020, we expect to see the relationship between Wana and High Life become more and more lucrative for both parties.
Wana’s partnership with High Life Farms continues to solidify the edible brand’s national expansion from its Colorado headquarters. Wana’s products are already available in Colorado, Arizona, Oregon, and Nevada dispensaries, and will soon be available in Michigan, Florida and Illinois. As more and more states legalize, Wana will have more opportunities to expand its reach across the country. In the meantime, be sure to subscribe to cannabis news updates here so you never miss an important update.
Get Real-Time Updates from The Daily Marijuana Observer