INDUS Holding Co., a vertically integrated cannabis company with world-class capabilities, including cultivation, extraction and manufacturing, brand sales, marketing, and distribution just appointed Joe Bayern as President.
Bayern joins INDUS following a successful tenure as Chief Executive Officer of global beverage leader VOSS. In his eight years as Chief Executive Officer and Chief Operating Officer, Bayern led a turnaround strategy that nearly quadrupled sales and positioned VOSS as a globally recognized brand. His leadership and strategic thinking will now elevate INDUS to a lifestyle leader in the regulated cannabis space.
An INDUS, Bayern will oversee the complete day-to-day operation of INDUS, reporting to and executing the shared vision laid out by founder and Chief Executive Officer Robert Weakley and the organization’s board of directors.
“Joe’s experience, insight, and attitude aligns perfectly with our brand and organizational strategy,” says Weakley. “We have grown at an exponential rate over the past year, adding new products and partnering with game-changing technology platforms to help us reach consumers. Having a game-changer like Joe at the helm of our organization will lead us into uncharted territories of success.”
In addition to his long tenure at VOSS, Bayern also spent 15 years playing an integral role in several large-scale business transformations as a Chief Strategy Officer and Chief Operations Officer, with achievements that include the successful turnaround of Snapple, the creation of the $6 billion Dr. Pepper Snapple Group, and the transformation of Cadbury into a singularly focused confectionary leader.
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