LOS ANGELES, March 21, 2019 /PRNewswire/ — Barneys New York, the luxury specialty retailer, today announced the opening of “The High End”, its luxury cannabis lifestyle and wellness concept shop, in its Beverly Hills flagship store. With the launch of The High End, Barneys New York is the first major retailer to introduce a cannabis lifestyle shop.
“Many of our customers are incorporating cannabis into their lifestyle, and The High End meets this new need in a way that only Barneys New York can,” said Daniella Vitale, Chief Executive Officer & President, Barneys New York. “We are thrilled for customers to visit The High End and its extraordinary selection of products. It’s an experience they can’t get anywhere else.”
Select products featured in The High End will also be available on Barneys.com starting March 29. Following the opening in Beverly Hills, Barneys New York plans to expand The High End to additional locations in the near future.
The High End features an exclusive partnership with upscale cannabis company Beboe, and an extensive selection of accessories and lifestyle products. This includes a range of elevated wellness products and rare items across home, jewelry, beauty and more. Guests will be able to experience a selection of custom blown glass pipes, luxury rolling papers, one-of-a-kind vintage ashtrays, accessories including sterling silver grinders, and CBD-infused beauty.
At The High End, Barneys New York Beverly Hills customers can learn about luxury cannabis company Beboe’s distinct offerings. The collaboration includes an exclusive special edition silver Beboe vaporizer pen in celebration of the project. Customers who visit The High End can speak to Beboe representatives about its products, and purchase from Beboe through the white glove delivery service, Emjay.
The High End is located on the fifth floor of Barneys New York Beverly Hills.
ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 14 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
Beboe is the Los Angeles-based leader in luxury cannabis. Founded in 2017 by friends and cannabis growers Scott Campbell and Clement Kwan, Beboe’s mission is to destigmatize legal cannabis through heightened experience and education. With sleek packaging and social dosing, Beboe offers the sophisticated cannabis consumer an experience unlike any other on the market. In 2017, Beboe launched cannabis vaporizing pens and edible pastilles, each curated with a unique blend of THC and CBD. In Fall 2018, Beboe launched a CBD-only blend. Beboe. Each product is dosed to complement individualized social settings – ranging from afternoon tea to dinner parties to weddings – so cannabis can be safely and stylishly incorporated into every aspect of a lifestyle. In addition to developing quality-driven product, Beboe remains at the forefront of the industry through education and advocacy. Beboe is the inaugural brand from For Success Holding, a portfolio of cannabis brands co-founded by Campbell and Kwan in late 2014. For Success Holding endeavors to create a conglomerate of products, brands and experiences for today’s cannabis consumer. Beboe THC/CBD blend products are sold through licensed distributors and delivery services throughout California and Colorado, and CBD products are available online and through select retailers. In 2019, Beboe entered into a definitive agreement to be acquired by Green Thumb Industries Inc. For more information, please visit www.beboe.com.
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