With its phase two adult-use brands and products, the Toronto-based producer unveiled a line called Cannabis 2.0 featuring new edibles, confectionary goods and CBD drinks.
High Park noted it is expanding its existing brand-based portfolio.
Brands that have been added to the company’s portfolio include a wellness brand Rmdy, a new confectionary brand Chowie Wowie, and a new beverage brand Everie, which was developed by Fluent.
U.S. brands Marley Natural and Goodship have also been added to the Canadian market.
New brands are up to the Good Production Practices (GPP) standard required by Health Canada, High Park noted in its statement on Friday.
“The evolution of the High Park brand portfolio has been in the works over the past year as our team of leading experts conducted research studies on new product formulations and consumer preferences,” Adine Fabiani-Carter, High Park’s Chief Marketing Officer said. “We’ve developed unique brands and products giving Canadian consumers more choice and, most importantly, access to safe, regulated and quality-tested products.”
New products will hit the shelves in early 2020 in Alberta, British Columbia, Manitoba, Nova Scotia and Saskatchewan with other markets planned to be added during the year.
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