While Eve & Co. Inc. (TSXV:EVE) (OTC:EEVVF) gets a lot less media coverage than major Canadian licensed producers like Canopy Growth Corp. (NYSE:CGC) (TSX:WEED) and Aurora Cannabis Inc. (TSX:ACB) (OTC:ACBFF), we’ve been watching the company closely since it struck a deal with British Columbia’s Liquor Distribution Branch back in July.
Since then, Eve has also signed a provincial supply agreement with the Ontario Cannabis Retail Corporation and more.
Most recently, the company announced the appointment of a new Chief Financial Officer who will begin on October 23rd, just a few days after Canadian recreational sales begin.
The announcement of Landon Roedding‘s appointment as CFO touches on his impressive career at numerous companies, but fails to mention how much experience he has gained at public companies in particular.
Landon Roedding’s PubCo Experience
With so many specific reporting requirements and more, it helps to have a CFO that has learned the ropes at a public company rather than a private one.
- Prior to Eve, Roedding was Controller at Blue Goose Capital Corp., where he led the financial planning, reporting, restructuring and human resource functions. While Blue Goose Capital was a private company when Roedding got there, he oversaw the raising of a $20 million CAD strategic investment led by asset management company Dundee Corp. (TSX:DC.A) and Serruya Private Equity Inc., which has invested heavily in a handful of Canadian cannabis companies like Liberty Health Sciences Inc. (CSE:LHS) (OTC:LHSIF), Isodiol International Inc. (CSE:ISOL) (OTC:ISOLF) and more.
- Before that, Roedding was Director, Financial Reporting at Kinross Gold Corp. (NYSE:KGC) (TSX:K), focusing on financial and management reporting as well as internal controls.
- Prior to Kinross, Roedding was Senior Manager of Financial Reporting at Sherritt International Inc. (TSX:S), where he led the financial reporting function, upgraded reporting systems and supported M&A activities.
When looking at the public companies that Roedding has served, they all have one thing in common – they’re all larger than Eve. This is a good thing, because it means that Roedding will have the knowledge to guide Eve through the tremendous growth that is expected to come.
In addition to Roedding’s experience at a handful of major public companies, he also has an impressive knowledge base surrounding public company reporting, technical IFRS accounting and more from the 8 years he spent at PricewaterhouseCoopers LLP.
We’ll continue to watch Eve & Co. Inc. closely as the kickoff of Canadian recreational sales gets closer and closer. In the meantime, be sure to subscribe to Canadian L.P. Stock Updates and Eve & Co. Inc. Updates so you never miss an important update
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