Since its inception in 2014, CannTrust Holdings Inc. (TSX:TRST) (OTC:CNTTF) has led the Canadian market in producing pharmaceutically standardized cannabis products.
Now, with less than 60 days until recreational cannabis sales begin in Canada, CannTrust is trying to stake out an early leadership position with the launch of three new recreational brands each set to appeal to a different type of cannabis consumer.
Today, the company announced the launch of liiv, Xscape and Synr.g, available across the country when the market opens on October 17. The three brands and their complementary strains have been specifically cultivated for different consumers, whether it is a new user or a more educated connoisseur.
“We are thrilled to launch liiv, Xscape and Synr.g into the recreational cannabis market this October. This is an historic time for the Canadian cannabis industry, and we are excited to be at the forefront. Our focus is on providing a variety of cannabis options, specially curated to meet the needs of all age-legal Canadians. We are looking forward to sharing our products from coast-to-coast on October 17th,” said Brad Rogers, President, CannTrust.
CannTrust’s Recreational Cannabis Brands In-Depth
- liiv: “For the educated user who knows what they want, liiv has got what they need to meet their daily challenges head on. liiv features strains already popular with experienced users and provides cannabis products in formats beyond dried flower and pre-rolled joints – oils and capsules – which offer additional flexibility and convenience beyond smoking or vaporizing.”
- Xscape: “Xscape strains are carefully curated for specific experiences, making it easy for consumers to choose the right strains for their adventures. Whether it’s Walk the Dog (perfect for, well, walking the dog) or Flix N Chill (nudge, nudge), Xscape has a strain for that. Xscape helps to eliminate consumer confusion by giving them the reference points they need to guide their imagination and their choices. Xscape products come in dried flower and pre-rolled joints.”
- Synr.g: “This unique collection of flavour-first strains is great for consumers who like to keep things social. Whether it’s date night, a dinner party or something else entirely, the Synr.g strains have been crafted to enrich every gathering. These sharable products come in dried flower and pre-rolled joints.”
“Canada is leading the world into a new era of legal, recreational cannabis, and we are proud to bring our quality products to Canadians looking for a trusted leader to show them the way. The care that has gone into developing these brands and strains will be apparent the moment consumers get their first taste on October 17th. We can’t wait to hear the reaction – our products are set to become leaders in the new market,” continued Rogers.
As a federally regulated licensed producer, CannTrust brings more than 40 years of pharmacy and healthcare experience to the medical cannabis industry. CannTrust currently operates the recently completed 250,000 sq. ft. Phase One redevelopment of its 450,000 sq. ft. Niagara Perpetual Harvest Facility. The 200,000 sq. ft. Phase Two redevelopment is expected to be operational in the third quarter and the projected 600,000 sq. ft. greenhouse expansion has begun and is fully funded. The industry’s broadest product portfolio is prepared and packaged at the 60,000 sq. ft. manufacturing center in Vaughan, Ontario.
Conclusion
As the kick-off for Canadian recreational sales is fast a approaching, we are starting to learn more about the brands that will be available as well as the stores that will be selling them.
If you’re a current or prospective investor in CannTrust, be sure to sign up for CannTrust Updates here. If you’re more interested in tracking general Canadian cannabis industry developments, be sure to subscribe to Canadian Cannabis Updates here and Canadian L.P. Updates here so you never miss an important update.
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