Neptune Expands E-Commerce Team to Grow Direct-to-Consumer Business

Ms. Fontein joins Neptune from SmartyPants Vitamins, a leading vitamin and supplements brand, where she served as Digital Marketing & Communications Manager.  At SmartyPants, she was responsible for leading highly-successful digital marketing and communication strategies and managing campaign budgets on multiple platforms to support brand and sales goals, deliver ROI and ensure best-in-class user experience across all paid and organic consumer touch points.

“As we execute our direct-to-consumer strategy with our Forest Remedies and Ocean Remedies brands, and build a broad portfolio of health and wellness brands across multiple product categories, it is critical that we have the right e-commerce team, infrastructure and strategy in place to drive consumer demand, long-term loyalty and greater return on capital,” said Michael Cammarata, Chief Executive Officer of Neptune Wellness Solutions.  “Caroline brings significant relevant experience in digital marketing, vitamins, supplements and nutraceuticals, and will play a key role in driving our strategy of getting closer to the consumer with mission-driven health and wellness brands and products.”

Neptune’s e-commerce strategy includes enhancing its paid and organic digital marketing initiatives across online search and social media platforms to drive growth of the Company’s CPG brands in key health and wellness markets, including nutraceuticals, personal care and home care. As part of its digital strategy, Neptune has partnered with Google’s Growth Acceleration Team and was recently granted approval to advertise its products, including hemp-derived products, on Google’s advertising platforms.

Cammarata continued, “We believe our direct-to-consumer strategy is even more relevant in light of COVID-19 as we anticipate an acceleration in e-commerce business over the coming months and years.  We’re also very excited to partner with Google’s Growth Acceleration Team and look forward to reaching consumers with both our hemp and non-hemp products on their dynamic platform.”

“I am delighted to join the Neptune team at this pivotal time in the Company’s growth trajectory,” said Fontein.  “Neptune is well positioned to meet changing consumer preferences for mission-driven health and wellness products and I look forward to implementing strategic digital marketing campaigns that will drive consumer purchasing and e-commerce.”

About Neptune Wellness Solutions Inc.
Neptune Wellness Solutions specializes in the extraction, purification and formulation of health and wellness products. The Company has in excess of 100 customers across several verticals including legal cannabis and hemp, nutraceutical and consumer packaged goods. Neptune’s wholly owned subsidiary, 9354-7537 Québec Inc., is licensed by Health Canada to process cannabis at its 50,000-square-foot facility located in Sherbrooke, Quebec. The Company also has a 24,000 square-foot facility located in North Carolina to process hemp biomass into extracts. Neptune brings decades of experience in the natural products sector to the legal cannabis and hemp industries. Leveraging its scientific and technological expertise, the Company sees applications for hemp-derived extracts in the U.S. beyond existing markets and product forms and into personal care and home care markets. Neptune’s activities also include the development and commercialization of turnkey nutrition solutions and patented ingredients such as MaxSimil®, and a variety of marine and seed oils. Its head office is located in Laval, Quebec.

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