On Interstate 91 near North Haven, Connecticut, just a few exits down from an addiction center’s billboard that reads “Addiction treatment is closer” is a new billboard from marijuana dispensary directory app Weedmaps that lets Northbound traffic know that “Weed is legal in 60 miles.”
Despite the fact that it is totally legal to sponsor this advertisement, haters from surrounding communities gathered in protest outside the offices of billboard media company Outfront Media Inc. (NYSE:OUT) which sold Weedmaps the ad real estate.
The funny thing is… this is not the first time that Weedmaps has pissed people off with their billboards. Back in 2017, the marijuana dispensary app company launched a billboard advertising campaign in Arizona that said:
“Since legalizing marijuana in 2012, Colorado has had no increase in youth marijuana usage. Neither has Washington.”
Connecticut, which has a medical marijuana program already, is now facing pressure to legalize on a recreational level. With the neighboring Massachusetts recreational program up and running to the North, and New York in the ready position to the West, all we’ll need is for Rhode Island to legalize and then Connecticut will be surrounded.
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