With over 200 digital cannabis sites out there, The Fresh Toast is separating itself from the pack. Founded to be the voice for the mainstream population, they have methodically worked to position themselves squarely in front of North America’s public.
A daily site with general along with cannabis content, they break the mold by having a significant daily return of their audience while drawing large numbers of women and red state readers including Florida and Texas. This is a drastically different readership then that of High Times, and also one that will prove to be very valuable going forward.
Founded by JJ McKay, who also serves on the advisory boards of a bank, OTT service Fandor, and other start-ups, he brings a unique perspective to the industry. With a long history of building complex organizations that interact with the pubic, he has steered The Fresh Toast to focus on the consumer rather than the industry.
According to Amazon’s Alexa, the respected digital tracking site, Dope and Civilized continue to trail The Fresh Toast in traffic, despite their having secured millions in additional funding.
The Fresh Toast has three clear revenue streams, two which are exclusive to their model while most other sites are abandoning traditional advertising to embrace the overcrowded cannabis event field.
Currently, there are over 175 weed focused conference, expos, and competitions, making it a crowded space to compete in.
“With their strong and growing traffic, exclusive relationship with Skipta and mainstream partners including North American newspapers, The Fresh Toast is poised to be a big disrupter in the cannabis industry.” Stated John Hudack, Senior Fellow & Deputy Director, Center for Effective Public Management Governance Studies, Brookings Institution.
We’ll be keeping a close eye on The Fresh Toast as cannabis media deal flow continues to heat up.
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